Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit brightspin.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them at allaboutcookies.org.
  • Log files – Track actions occurring on the Site and collect data, including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.

Additionally, we use the following tracking tools:

  • LinkedIn Insight Tag for tracking interactions and advertising effectiveness.
  • Facebook Pixel for conversion tracking and remarketing.
  • Google Analytics and Google Tag Manager to analyze user behavior and improve the Site.
  • Email Automation Software to store and manage opt-in contact information for newsletters, training, and free content access.

We do not sell products on this Site. However, if you opt-in to receive free training, downloadable content, or other resources, we may collect your name, email address, and preferences to personalize our communication with you.

When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and any opt-in data you provide.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the information we collect from you when you:

  • Sign up for training, newsletters, or free resources.
  • Respond to a survey or marketing communication.
  • Browse the website and interact with our content.

We use this information to:

  • Deliver training and other free content you have opted into.
  • Improve and optimize our Site by analyzing how visitors interact with it.
  • Send periodic emails regarding new resources, services, or updates.
  • Retarget and remarket through LinkedIn, Facebook, and Google Ads.
  • Develop and display content and advertising tailored to your interests and location.

We may obtain additional information about you from other sources, such as public databases, social media platforms, and marketing partners.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your information as described above. For example:

  • We use Google Analytics to understand how users engage with our Site. You can opt out at Google’s opt-out page.
  • We use LinkedIn and Facebook Ads for marketing. You can manage your preferences via Facebook Ad Settings and LinkedIn Ad Preferences.
  • We store email addresses in email automation software to send relevant updates and communications.

Additionally, we may share your Personal Information when required to comply with applicable laws and regulations or to respond to legal requests.

COOKIES AND TRACKING TECHNOLOGIES

For an additional explanation of cookies, when you view the Website, we may store some information on your computer’s hard drive. This information will be in the form of a “Cookie.” Most web browsers automatically accept Cookies, but you can change your browser to prevent that. Without accepting a Cookie, your use of the Site may be affected.

We use Google AdWords Remarketing to advertise across the Internet, in particular on the Google Display Network. We do this to use remarketing to advertise across websites. Google will show ads across websites that you visit, like Brightspin Software. These ads are shown across other websites and are based on your past visits to Brightspin Software by using cookies.

You can opt out of targeted advertising by using the links below:

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise these rights, contact us using the information below.

If you are a California resident, you may request details about how your data is used and opt out of the sale or sharing of personal information under the California Consumer Privacy Act (CCPA).

DATA SECURITY

We take precautions to protect your data by implementing security measures, such as:

  • SSL encryption
  • Restricted internal access to personal information
  • Secure third-party data storage agreements

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. You may request deletion of your data at any time by contacting us.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

MINORS

The Site is not intended for individuals under the age of 13.

CHANGES TO THIS PRIVACY POLICY

We may update this policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically.

CONTACT US

If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at:

Brightspin Software Consulting LLC
117 Kendrick St, Suite 300
Needham, MA 02494
Email: support@brightspin.com

Last Updated: 01/30/2025